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Superstar Rajinikanth appears for a few minutes in Kuselan but in the movie’s posters and promotion he looms large.

That’s because a Rajinikanth appearance even for a minute can set the box office on fire and so the makers of Kuselan are all set to cash in on the superstar. Rajinikanth says the hype is making him nervous and people shouldn’t call it as his film because he is playing a cameo role.

“There’s already a lot of hype about the movie. I’m very nervous with everyone expecting it to run to a silver jubilee,” he says.

For the film’s makers though a bit of Rajinikanth is quite a lot. Distributors have sold Kuselan as a ‘Rajinikanth film’ for Rs 64 crore—that is more than what the superstar’s movie Sivaji was sold at.

“Today Rajnikanth’s market is such that even if he comes for one scene or two in a film he will still be the superstar,” says P Vasu, director of Kuselan.